Our Search Engine Marketing (SEM) experts work to increase our client websites visibility in the Search Engine result pages. This involves getting good placement in Search Engine result pages for the focus keywords as well as getting the sites listed in search engines for as many as keywords possible.
To achieve this, we practice SEM methods which include Search Engine Optimization (SEO), paid placement or PPC campaigns, and paid inclusions.
Search Engine Optimization (SEO)
Search Engine Optimization Exercise starts with Keyword Analysis. For every website we prepare a list of keywords that can bring quality traffic. Some of the keywords are ‘focus keywords’ which means it is imperative to get the website in the search results pages for those keywords. Other keywords are ‘potential keywords’ which means they can bring in possible quality traffic.
Website content is the KEY to get the webpage listed in Search Engine result pages for a keyword. So site content will be updated based on the keyword analysis. This process is called content optimization.
Once the content optimization is over the site SEO process will move to Link Building, Submission to directories, URL labeling, anchor text modification, HTML tags, Body Text Strategies and more…
Paid placement or PPC campaigns (Pay Per Click)
We use PPC campaigns to drive instant traffic to our clients’ site for focus keywords. When it takes some time for SEO process to get a web page listed in search results, we can get instant traffic using PPC campaign. With Pay-Per-Click advertising you only pay when a visitor click on your advertisement. That way, you choose the right keywords and it helps to acquire qualified traffic.
Paid inclusions
Links from popular directories are very helpful to your search engine ranking, as they are counted more heavily than regular links.
The top directories are Open Directory Project and Yahoo Directory.
To submit a site in Open Directory Project (DMOZ), you first need to find the appropriate category for your site to be listed in, and submit your site under that category. An editor will review your site and places it in the DMOZ directory if the site's content is of good quality. This is the most important directory to be on, as, among other things, Google is using it as Google Directory.
Yahoo Directory offers Yahoo's Business Express program, or use the free URL submission functionality. Business Express incurs approximately a one time fee of $299 plus a $299 annual recurring fee. Based on the necessity and affordability we can choose the right category under Business Express program.
General Submission
In addition to directories, there are often several well-known Directories and Search Engines serving specific area which we should submit our client sites. These Directories and search engines will have a human editor come visit your site before they decide to add our sites, while others automatically take our submission.
Finally...
We do not submit to all directories and make sure none of our submission will get in to a link farm. We always submit to directories that preferably have some industry reputation, use a human editor, and have a site that is pleasant to navigate.
