Online Marketing involves a mix of many online promotional activities.
Before Initializing Online Marketing, a comprehensive study will be done to create an Online Marketing Plan (OMP). OMP will list required promotional activities, milestones and ROI calculation.
Promotional Activities
Promotional Activities such as Search Engine Marketing, Banner Advertisements, PPC campaigns, Search Engine Optimization, Link Building, Online Lead Generation, Forum postings and Web PR are main part of Online Marketing.
These activities are decided based on the Market Analysis for the product or services. For example if the product needs promotion in particular country/area, then relevant promotional channels (portals, search engines, forums and websites) for that market will be selected.
Online lead generation team will identify the potential places to find leads for each product and services.
Milestones
For each project an OMP will be prepared and it includes the milestones and timeframe to achieve the same.
ROI Calculation:
ROI calculation is prepared based on the value of each visitor/lead/sale
For example, one of our milestones may set to achieve a top 10 ranking for an important keyword. Once we reached that milestone the ROI for that keyword will be calculated by multiplying the number of visitors through the keyword and bid value of that keyword through pay-per-click advertising
ROI of important keyword ranked in top 10 in Google = Number of visitors through that keyword x Bid value of that keyword through pay-per-click advertising
The same way, ROI for sales lead generation and other activities will be calculated.
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