Many factors involved to make an email campaign successful. Email personalization, innovative subject lines, messages in accordance with earlier communications, right delivery system, follow up emails and perfect response management system
Email campaigns involved user database maintenance, Campaign email drafts and landing page development, campaign scheduling and delivery, campaign tracking, opt-out list implementation and follow up campaigns based on user response.
Campaign email drafts and landing page development
The campaign email is created with a message to reach the objective of the campaign. The initial draft will be developed and improved with feedback from client.
Test campaign will be executed to remove any link errors, to test whether they reach to Inbox, whether subject looks attractive at Inbox view and so on…
The landing page will be developed with more details and serve as a follow up to campaign email. Specific contents will be placed to convince the client to fill up the response form.
Campaign scheduling and delivery
For campaign scheduling and delivery we use best 3rd party tools and handle the operations on your behalf.
The campaign will be scheduled so that the emails reach the clients at the optimum time. The delivery test will make sure the email pass through firewalls and spam tests to reach receivers’ Inbox.
Campaign tracking
Campaign tracking reports helps us to generate more leads. The response master file will list the emails IDs in the following three categories. They are Emails Opened, Emails Clicked, and Landing page unique visitors.
Follow up campaigns based on user response
Based on user response from campaign tracking reports, specific follow up emails will be developed for each category.
Opt-out list implementation
Users who wanted to remove their Email IDs from future emails can use the ‘remove’ link in the email. We will make sure any future email will not be delivered to them. The email database will be cleared of such email IDs.
Building & Managing opt-in lists
We also provide service to build opt-in lists and manage them. There are various avenues to build opt-in lists.
We can provide information guides on related industries as a reward for joining email list. Also future marketing brochures, offers, rewards can be linked to subscriber’s in opt-n list.
The email campaign landing pages can provide additional offers such as lifestyle information related to their target products. Users who may not go for the purchase of product may opt for related information. They can be potential buyers in future.
Users who are in other internal database such as postal database can be encouraged to join the e-mail list by communicating the benefits.
On all internal transactional emails can offer the customers the opportunity to join email list to receive marketing-related emails. This can be given only to recipient who are not already on record as having opted-in to receive marketing-related emails.
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